史蒂夫·乔布斯经典语录

他的成就和人格魅力影响了一代人和整个世界，他就是拥有梦幻般传奇经历的苹果电脑公司的创始人斯蒂夫·乔布斯。这个个人电脑领域的梦想家引领并改变了整个计算机硬件和软件产业。

这个精力充沛魅力无限的家伙同时也是一个很会鼓动人心的激励大师，甚至在他的平常对话中，经典的语句也常常脱口而出。这里摘取了一些他的经典语录，希望这些乔氏语录对你有所帮助：

1. Innovation distinguishes between a leader and a follower.

领袖和跟风者的区别就在于创新。

Innovation has no limits. The only limit is your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!

创新无极限！只要敢想，没有什么不可能，立即跳出思维的框框吧。如果你正处于一个上升的朝阳行业，那么尝试去寻找更有效的解决方案：更招消费者喜爱、更简洁的商业模式。如果你处于一个日渐萎缩的行业，那么赶紧在自己变得跟不上时代之前抽身而出，去换个工作或者转换行业。不要拖延，立刻开始创新！

2. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

成为卓越的代名词，很多人并不能适合需要杰出素质的环境。

There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.

成功没有捷径。你必须把卓越转变成你身上的一个特质。最大限度地发挥你的天赋、才能、技巧，把其他所有人甩在你后面。高标准严格自己，把注意力集中在那些将会改变一切的细节上。变得卓越并不艰难——从现在开始尽自己最大能力去做——你会发现生活将给你惊人的回报。

3. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

成就一番伟业的唯一途径就是热爱自己的事业。如果你还没找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。

I’ve got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is ’no’, keep looking, you’ll know when you find it.

“我把这段话浓缩为：“做我所爱”。去寻找一个能给你的生命带来意义、价值和让你感觉充实的事业。拥有使命感和目标感才能给生命带来意义、价值和充实。这不仅对你的健康和寿命有益处，而且即使在你处于困境的时候你也会感觉良好。

4. You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.

并不是每个人都需要种植自己的粮食，也不是每个人都需要做自己穿的衣服，我们说着别人发明的语言，使用别人发明的数学……我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。

Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing.

带着责任感生活，尝试为这个世界带来点有意义的事情，为更高尚的事情做点贡献。

5. There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。

It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity, wonder and amazement.

不要迷惑于表象而要洞察事务的本质，初学者的心态是行动派的禅宗。所谓初学者的心态是指，不要无端猜测、不要期望、不要武断也不要偏见。

6. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。

Reams of academic studies over the decades have amply confirmed television’s pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells.

过去十年中，大量的理论研究表明，电视对人的精神和心智是有害的。

7. I’m the only person I know that’s lost a quarter of a billion dollars in a year… It’s very character-building.

我是我知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。

Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy.

范错误不等于错误。从来没有哪个成功的人没有失败过或者犯过错误，相反，成功的人都是犯了错误之后，做出改正，然后下次就不会再错了。

8. I would trade all of my technology for an afternoon with Socrates.

我愿意用我所有的科技去换取和苏格拉底相处的一个下午。

Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first.

9. We’re here to put a dent in the universe. Otherwise why else even be here?

活着就是为了改变世界，难道还有其他原因吗？

Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them?

你是否知道在你的生命中，有什么使命是一定要达成的？

10. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。最重要的是，勇敢的去追随自己的心灵和直觉。

• 乔布斯