共 6 篇文章
向那些疯狂的家伙致敬
1997年,重回苹果担任 CEO 的乔布斯,推出了著名的《Think Different》(非同凡想)广告。这则广告被视为广告史上的经典之作,它致敬了那些改变世界的疯狂天才,也重新定义了苹果的品牌形象。
10 条 Steve Jobs 的经典语录
史蒂夫·乔布斯经典语录
他的成就和人格魅力影响了一代人和整个世界,他就是拥有梦幻般传奇经历的苹果电脑公司的创始人斯蒂夫·乔布斯。这个个人电脑领域的梦想家引领并改变了整个计算机硬件和软件产业。
这个精力充沛魅力无限的家伙同时也是一个很会鼓动人心的激励大师,甚至在他的平常对话中,经典的语句也常常脱口而出。这里摘取了一些他的经典语录,希望这些乔氏语录对你有所帮助:
内心平静下来——找到直觉
Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.
记住自己即将死去——追随内心

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
乔布斯的Stay Hungry, Stay Foolish
2005 年,Steve Jobs 在 Stanford 毕业典礼上演讲,最后送给了在场的年轻人一句「Stay Hungry,Stay Foolish.」这个演讲后来被广为流传,各种中译版也纷纷出现,有些人把这句话翻译为「求知若饥,虚心若愚」,《Cheers 杂志》则把这句话翻译为「饥渴求知,虚怀若愚」。无论如何,我认为这些都是错误的解读。